Почему люди будут покупать

Drayton Bird tells us every commercial offer should satisfy one or several of these human needs:
1. Make money,
2. Save money,
3. Save time and effort,
4. Do something good for your family,
5. Feel secure,
6. Impress other people,
7. Gain pleasure,
8. Improve yourself,
9. Belong to a group.
10. Make yourself irresistibly sexy to the romantic partner of your choice.